Notes on where AIcreates commercial value.
Written for the people who have to approve the spend. No tool reviews, no model releases, no predictions about the future of work. Just where the money is, why programmes stall, and what we are seeing in UK mid-market businesses.
Sector economics
How firms in a given industry make money, and which processes carry it. The starting point for every AI decision we help with.
Why programmes stall
The patterns behind “we bought it and nothing changed”. Usually a sequencing problem rather than a technology one.
What the evidence shows
What we are learning across engagements — labelled honestly as pattern or evidence, never dressed up as a benchmark before it is one.
Recent writing.
Why “we bought Copilot and nothing changed” is not a technology problem
The licence is not the intervention. The redesign is. What separates the firms getting a return from the ones still waiting.
Read → ArticleThe question no one asks until it is too late
What performance looked like before the build. Without that number, nobody can tell you what the investment returned.
Read → ArticleTwo capabilities, and why most firms only buy one
Every AI programme needs commercial design and technical delivery. Buying one and assuming it covered both is the most common mid-market mistake.
Read →Get it monthly, without the noise
One piece a month for mid-market boards. No product news, no hype cycle commentary.
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