Commercial insight for mobile, retail and membership leaders.
Practical articles on customer value in mobile, margin in retail, member renewal in membership organisations, and how to tell whether an AI investment is worth making before you make it.
Four subjects, written for the people who own the commercial result.
Mobile customer economics
Customer lifetime contribution, avoidable churn, retention incentives and the decisions that determine whether mobile operators create or lose customer value.
Retail margin and promotions
Promotional profitability, trading contribution, discounts, cannibalisation and returns, and whether retail sales growth creates profit.
Membership value and renewal
Member engagement, renewal, avoidable lapses and the economics of membership growth, in organisations where the mission matters as much as the margin.
The economics of commercial AI
How to find worthwhile opportunities, redesign the work, build a credible investment case and measure the financial result, with AI that is secure, governed and connected across the organisation.
The latest articles.
Newest first.
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Commercial Acquisition Cost Risks
Read →: Commercial Acquisition Cost RisksInsight · Customer lifecycle 9 Hidden Lifecycle Frictions Quietly Raising Your Customer Acquisition Cost Rising acquisition cost is rarely an acquisition problem. It usually starts after the sale…
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Board Questions for Transformation Approval
Read →: Board Questions for Transformation ApprovalInsight · Transformation governance 10 Questions Boards Should Ask Before Approving the Next Transformation Most programmes that disappoint were approved without answers to questions nobody asked. Each of…
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Governance Risks During Rapid Growth
Read →: Governance Risks During Rapid GrowthInsight · Governance and scale 9 Signs Your Firm Has Outgrown the Way It Is Governed Most founder-led and partner-led firms grow faster than the way they are…
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Why AI Pilots Fail to Scale
Read →: Why AI Pilots Fail to ScaleInsight · AI pilots and scale 10 Reasons AI Pilots Stall Before They Scale The model worked. The pilot succeeded. The rollout never followed. The reason is almost…
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Mid-Market CFO Transformation Pressures
Read →: Mid-Market CFO Transformation PressuresInsight · The finance seat 11 Pressures Mid-Market CFOs Are Quietly Managing None of these is new on its own. What is new is that they all arrived…
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Telecom Customer Churn Risks
Read →: Telecom Customer Churn RisksInsight · Telecoms 9 Ways a Telecoms Transformation Quietly Increases Churn The programme hits every technical milestone. Cost to serve comes down. Then, months later, churn rises in…
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Financial Services Resilience Risks
Read →: Financial Services Resilience RisksInsight · Financial services 7 Operational Resilience Gaps Boards Now Expect Answers On The framework is in place and the deadline has passed. The question has moved on…
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Technology-Led Transformation Risks
Read →: Technology-Led Transformation RisksInsight · ERP and core systems 10 Reasons ERP Programmes Stall in the Mid-Market They rarely fail on the software. They stall because decisions about how the business…
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Practical articles for mobile, retail and membership leaders on getting more from the money they already spend, and where AI genuinely helps.
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