Find out whether this isworth exploring at all.
We arrive with a working model of how firms like yours make money, and where AI has moved those numbers elsewhere. Forty-five minutes with your leadership team tells you whether that model fits you — and whether there is anything here worth pursuing. Then we tell you what we think, including “don’t invest”, if that is the honest answer.
Three questions, in forty-five minutes.
Not a general briefing about AI. Three specific questions about your business.
Is AI commercially relevant to us?
Some businesses genuinely have bigger problems to solve first. We will say so if that is what we see.
Where would it create value?
Which parts of how you make money could actually move — revenue, margin, cost, capacity, cycle time, quality or risk.
Is the next step worth taking?
Whether a paid Executive AI Briefing is justified, or whether you should wait.
Four things, and none of them a sales deck.
You keep all of it whether you take a next step or not.
A one-page summary
Where your business currently sits, in plain terms.
An opportunity heat map
Where value could sit in a firm like yours, and how realistic each area is.
Indicative priorities
A short list worth a closer look — and, just as usefully, what to ignore.
A straight recommendation
Proceed, look further, wait, or don’t invest.
We are not going to give away the paid work.
No detailed process maps. No business case. No redesign. No solution design. No roadmap.
Those need proper discovery inside your business, and they are what the paid engagements are for. Being clear about that is fairer to you than a free session that pretends to deliver them.
Chief Executive, Managing Director, Finance Director, Chief Operating Officer, or Chief Information Officer. Two or three of you is ideal. It is a commercial conversation, so the people who can act on it should hear it first hand.
We start with your industry, not with the technology.
The skill to deploy Copilot or an agent is much the same in any business. What it is worth depends on how your industry makes money. So we arrive with a view of your sector rather than a checklist about your IT.
Your sector economics
How firms like yours create and capture value, and which processes carry it.
Your current position
What you have already bought, what is switched on, and what has actually changed as a result.
Where the two meet
The places worth a closer look, judged commercially rather than technically.
Because we don’t start with a blank page.
Most advisers spend the first session asking you to explain your business. We spend it showing you a model of how firms like yours make money, and asking where it is wrong.
We bring the economics
How businesses in your sector make and keep money, and the two or three numbers a board there manages to.
We bring the patterns
Where AI has moved those numbers in comparable firms — each one marked with how much we actually know.
You bring the corrections
Where your business works differently. That is the most valuable part of the session, and it goes back into the model.
Pick a time that suits.
Forty-five minutes, online, at no cost. No preparation needed and no deck to sit through.
Executive AI Opportunity Assessment
45 minutes · online · complimentary
Click below to see available times. The calendar only loads when you open it, which keeps this page fast and sets no cookies until you ask it to.
Loading the calendar…Sometimes writing is faster.
michael@formalus.comRead by Michael directly. Answered within one working day.
What happens after you book
You get a calendar invite with the video link. Nothing to prepare. We will ask what prompted the enquiry, and where the business is under pressure.
Who should be on the call
Whoever can act on the answer. Chief Executive or Managing Director, Finance Director, Operations Director. Two or three of you is ideal.
You commit to the next step, not the whole journey.
Every AI programme needs two capabilities: the commercial one, which decides what should change and what it is worth, and the technical one, which builds it. We only do the first. Your chosen technology partner does the second, and keeps the ongoing relationship.
Even if we go no further, you will know where AI is and isn’t worth your time.
That is worth forty-five minutes on its own.
Pick a time