Find the value. Redesign the work. Prove the return.
Formalus maps customer and member journeys, identifies where value leaks, turns cross-functional decisions into build-ready requirements, supports the business through implementation and measures the contribution achieved.
The result is a more disciplined route from commercial opportunity to accountable investment, for mobile operators, multi-site retailers and membership organisations across Europe & MENA.
One connected method. Five decision-led phases. No commitment to the whole programme.
Start with a Free AI Opportunity Assessment to establish whether an opportunity justifies investigation. Then progress one decision at a time: a one-day Value Focus that sizes it with your own figures, then Value Map and Value Blueprint, assurance during the build, and measured value.
- Free Value Signal Free AI Opportunity Assessment Is there enough commercial value to investigate? Free Get Your Free Assessment Sponsor agrees a Value Focus day
- Phase 1 Value Focus Executive Sizing Day How much is at stake, and is a Value Map worth it? £2,500 · one day, credited See Value Focus Sponsor signs the Value Map charter
- Phase 2 Value Map Discovery & Audit Where is value being won and lost? From £15,000 See Value Map Leadership prioritises the workstreams
- Phase 3 Value Blueprint Requirements, Specification & Redesign What must change, and is the investment justified? From £25,000 See Value Blueprint Board approval; baseline locked
- Phase 4 Value Assurance Support through the build Is the build preserving the value case, and are people working the new way? From £5,000 a month See Value Assurance Alongside: your technology partner builds Go-live; assurance complete
- Phase 5 Value Ledger Value Realisation & Optimisation Is the investment delivering attributable value? From £5,000 a month See Value Ledger The next justified Value Map
Six steps, each ending in a decision you own.
Prices are published starting points, excluding VAT. Every engagement is scoped and agreed with you, according to the journeys, workstreams, markets and build involved.
Value Signal
Free AI Opportunity Assessment
Free · 60 minutes, then a written assessment within three working days
An operator’s first read of where your economics leak, in writing, with an honest recommendation to proceed or not.
Value Focus
Executive Sizing Day
£2,500 · one day on site · credited in full against a Value Map
The opportunity measured with about twelve of your own figures, tested with your finance lead, and a decision on whether a Value Map is worth commissioning.
Value Map
Discovery & Audit
From £15,000 · about six weeks
The customer or member journey mapped by your own cross-functional team, with money attached where the evidence allows, and the data gaps where it does not.
Value Blueprint
Requirements, Specification & Redesign
From £25,000 · about six to eight weeks
Binding cross-functional decisions turned into a build-ready specification and a board-grade investment case. Baseline locked at approval.
Value Assurance
Support through the build
From £5,000 a month · the length of the build
Someone on your side who holds the specification, tests the build against your journeys and gets your people using it. Not a project management office.
Value Ledger
Value Realisation & Optimisation
From £5,000 a month · from go-live
An evidence-based monthly answer to “is it paying back?”, a control check, and one controlled improvement every month.
Phase 4 and Phase 5 are sequential and never charged together: Value Ledger fees start only after go-live, once Value Assurance has ended. When a Value Ledger proves the first case, the next opportunity starts as a new Value Map, reusing the journey map, baseline and governance already in place.
Secure and governed from the outset, not added later.
The same five assessment questions run through every step: commercial value, operating-model redesign, data and identity readiness, cybersecurity and enterprise control, and whole-life technology economics.
| Step | What it covers |
|---|---|
| Value Signal | A headline view of the commercial problem and any enterprise constraint that could stop it. |
| Phase 1 Value Focus | A check of whether the data exists to answer the questions a Value Map will ask, and any constraint that would stop it. |
| Phase 2 Value Map | Process, data, identity, control and measurement gaps, logged in the data-gap register. |
| Phase 3 Value Blueprint | The required controls, permissions, workflows, economics and acceptance criteria. |
| Phase 4 Value Assurance | A check that the approved requirements and controls survive implementation. |
| Phase 5 Value Ledger | Verification that the controls work and that attributable value is realised. |
The same method, applied to your sector’s economics.
The journey, the economics and the measures change by sector. The method, the names and the decision gates do not.
Mobile operators
Mobile Customer Value & Retention. A typical Value Map covers one market, one base and one high-value or high-churn cohort.
Headline measure: incremental retention contribution per £1 of retention spend.
Multi-site retailers
Retail Margin & Promotion Performance. A typical Value Map covers one category, one promotional mechanic or a recent set of promotions.
Headline measure: incremental contribution per promotion.
Membership organisations
Membership Value & Retention. A typical Value Map covers the first-year journey to first renewal, or the full member lifecycle.
Headline measure: membership income retained at first renewal.
The same method supports growth in each sector: Mobile Acquisition & Growth Economics, Retail Customer Growth & Profitability and Membership Growth & Revenue Economics.
“The work identified and prioritised the biggest commercial opportunities, helping us focus on the areas with the greatest potential business impact. Michael then helped us shape the high-level commercial design for the future operating model, working back from the business outcomes we wanted to achieve so the commercial requirements were defined before technology decisions were made.”
Greater Birmingham Chambers of Commerce, a current Formalus client: Value Map and Value Blueprint.
Formalus does not build the technology.
We define the commercial problem, redesign the work, establish the investment case and, where commissioned, provide independent client-side assurance during implementation. We can also support the selection and commercial alignment of a delivery partner. Any relevant financial interest is disclosed in writing before you decide.
Your leadership
Owns the commercial outcome, approves each step and the investment, and is accountable for the realised result.
Formalus
Journey and value mapping, decision and process design, the investment case, build assurance and the Value Ledger, as commissioned.
Your teams and technology partner
Detailed technical design, implementation, security, integration, project management and ongoing operation.
Formalus sells no software, licences or implementation. The technology you need, when you need it.
Start with a Free AI Opportunity Assessment.
Discover where AI could improve commercial performance and whether a more detailed investigation is justified.
A free 60-minute executive discussion, followed by a concise written assessment.
Get Your Free Assessment