Insights · Commercial AI Transformation

Commercial insight for mobile, retail and membership leaders.

Practical articles on customer value in mobile, margin in retail, member renewal in membership organisations, and how to tell whether an AI investment is worth making before you make it.

What we write about

Four subjects, written for the people who own the commercial result.

Mobile customer economics

Customer lifetime contribution, avoidable churn, retention incentives and the decisions that determine whether mobile operators create or lose customer value.

Explore Mobile Operators →

Retail margin and promotions

Promotional profitability, trading contribution, discounts, cannibalisation and returns, and whether retail sales growth creates profit.

Explore Multi-site Retail →

Membership value and renewal

Member engagement, renewal, avoidable lapses and the economics of membership growth, in organisations where the mission matters as much as the margin.

Explore Membership Organisations →

The economics of commercial AI

How to find worthwhile opportunities, redesign the work, build a credible investment case and measure the financial result, with AI that is secure, governed and connected across the organisation.

Latest

The latest articles.

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Practical articles for mobile, retail and membership leaders on getting more from the money they already spend, and where AI genuinely helps.

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