Let’s discuss the commercial result you want to improve.
Speak directly with Michael Williamson, who has used machine learning to run businesses including O2, Vodafone and Staples, about improving customer value, retail margin, member renewal or another material result in your organisation.
For mid-market mobile operators, multi-site retailers and membership organisations, start with a Free AI Opportunity Assessment: a free 60-minute executive discussion, followed by a concise written assessment. For technology partnerships, speaking or media, email Michael directly or use the form below.
Pick a time that suits.
We start with the result you want to improve, the decisions and processes behind it, and whether AI-enabled changes to the work could create an opportunity worth investigating.
The conversation is exploratory. You receive a concise written assessment within three working days; it does not produce a quantified business case or commit you to further work.
Free AI Opportunity Assessment
60 minutes · online · free
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Every message is read by Michael Williamson, founder of Formalus.
Email if writing is easier.
michael@formalus.comRead by Michael directly. Usually answered within one working day. Use email for written briefs, partnership proposals, speaking invitations or media requests.
“The work identified and prioritised the biggest commercial opportunities, helping us focus on the areas with the greatest potential business impact. Michael then helped us shape the high-level commercial design for the future operating model, working back from the business outcomes we wanted to achieve so the commercial requirements were defined before technology decisions were made.”
Four reasons to get in touch, and the best route for each.
Commercial AI transformation
Executive-led work to improve commercial performance in mobile, retail and membership organisations: customer value and retention, retail margin and promotions, member value and renewal, redesigning the work, and measuring the financial return. Best route: book the assessment.
Technology partners
For Microsoft partners, MSPs and other technology providers whose clients need an independent commercial case before technical implementation. Formalus does not compete for your technical delivery, and recommends the technology the case needs, when it needs it. Best route: email.
Speaking
Board sessions, sector conferences and industry associations on the economics of AI-enabled change, commercial decision-making and measurable financial performance. Best route: email or the form.
Media
Comment and briefings on commercial AI transformation, mobile customer economics, retail profitability, membership renewal and the financial evidence behind AI investment decisions. Best route: email or the form.
Prefer to write? Use the form.
Tell us about the commercial challenge, partnership opportunity, speaking invitation or media enquiry. A short message is enough.
For commercial AI transformation enquiries, Formalus focuses on the financial opportunity, the changes to the work that would be needed and the evidence to support investment. Your chosen technology partner handles detailed technical implementation.
Your details are used to respond to your enquiry and are handled through the systems Formalus uses to process enquiries and manage client relationships. See privacy for details.
Every message reaches Michael. Here is what to expect.
You receive a calendar invitation with the video link. Nothing substantial to prepare.
Michael reads it himself and usually replies within one working day.
A direct reply from Michael, with a time to talk if that is the best next step.