Direct to the founder.Forty-five minutes is enough.
If you have bought AI and cannot see the return — technology without transformation is the usual reason — forty-five minutes is enough to work out why. Book a complimentary Executive AI Opportunity Assessment, or email if writing is faster. Partnerships, speaking and media reach the same inbox. We reply within one working day.
Pick a time that suits.
Forty-five minutes, online, at no cost. No preparation and no deck. We use it to understand where your business is, and to tell you honestly whether there is anything worth pursuing.
Executive AI Opportunity Assessment
45 minutes · online · complimentary
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Loading the calendar…Sometimes writing is faster.
michael@formalus.comRead by Michael directly. Answered within one working day. Use email for written briefs, or anything that does not suit a call.
Four kinds of enquiry arrive here.
All of them reach the founder directly. There is no separate channel to chase.
Engagements
The complimentary assessment, an Executive AI Briefing, an AI Accelerator, or ongoing value orchestration. Most conversations start here.
Technology partners
Microsoft partners and managed service providers whose clients need the commercial side. Every AI programme needs both capabilities — we do the commercial one and never compete for your implementation work.
Speaking
Board sessions, trade bodies and sector conferences. Usually on where AI actually pays in the mid-market.
Media
Briefings and comment on UK mid-market AI adoption. Background or attributed.
Prefer to write? Use the form.
For briefs, partnership enquiries, media, or anything that does not suit a call. It goes straight to the founder and is answered within one working day.
Every AI programme needs two capabilities: the commercial one, which decides what should change and what it is worth, and the technical one, which builds it. We only do the first. Your details are not passed to third parties beyond the form processor — see privacy for detail.
Change the work before you change the technology. AI doesn’t create value — better ways of working do.