Commercial insight for mobile, retail and membership leaders.
Practical articles on customer value in mobile, margin in retail, member renewal in membership organisations, and how to tell whether an AI investment is worth making before you make it.
Four subjects, written for the people who own the commercial result.
Mobile customer economics
Customer lifetime contribution, avoidable churn, retention incentives and the decisions that determine whether mobile operators create or lose customer value.
Retail margin and promotions
Promotional profitability, trading contribution, discounts, cannibalisation and returns, and whether retail sales growth creates profit.
Membership value and renewal
Member engagement, renewal, avoidable lapses and the economics of membership growth, in organisations where the mission matters as much as the margin.
The economics of commercial AI
How to find worthwhile opportunities, redesign the work, build a credible investment case and measure the financial result, with AI that is secure, governed and connected across the organisation.
The latest articles.
Newest first.
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Article
Retail Transformation Economic Risks
Read →: Retail Transformation Economic RisksInsight · Operating model strain 7 Signals That Suggest the Way You Run Is Breaking Nothing has failed. Everything is a little harder than it was, and the…
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AI Governance Risks in Mid-Market Firms
Read →: AI Governance Risks in Mid-Market FirmsInsight · Board expectations 11 Transformation Mistakes Boards No Longer Tolerate None of these are new. What has changed is that boards used to accept them on trust…
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Practical articles for mobile, retail and membership leaders on getting more from the money they already spend, and where AI genuinely helps.
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